Since 1967 At Istrilene, we set the tone in the world of cosmetics. What began with a passion for high-quality skincare has now grown into a brand known for its innovative products.

But who are we, really? And what makes us different from the rest?

Istrilene sold exclusively through home parties

Istrilene was founded by Maria Van den Broeck, a pioneer in the world of direct selling. She discovered the power of high-quality cosmetics during her career at Tupperware and decided to follow her passion. Thus, Istrilene was born, a brand that prioritizes quality and personalized service.

Cosmetics production in Heist-op-den-Berg

During the first year, the products were purchased from a company owned by Mr. Paul Janssen (Janssen Pharmaceutica, Beerse); due to the great success, the own production started in Heist-op-den-Berg.

Did you know?: Our products are still produced in Heist-op-den-Berg, Belgium, to this day.

A delicate balance that few major brands dare to attempt

Since Istrilene's inception, our products have been formulated with the highest concentration of active ingredients and minimal use of preservatives. This creates a delicate balance that few major brands dare to achieve due to the complexity of their formulations.

Direct from manufacturer to customer

We sell exclusively through our own webshop. This ensures we're close to our end customers and always available for questions and/or comments, something that traditional retail sales often struggle to guarantee.

Istrilene goes international

In 2020, we expanded internationally, with sales in countries including Sweden, Denmark, Finland, France, Hong Kong, Singapore, and Saudi Arabia. This led to our new slogan:

Let's Talk Beauty, with which we celebrate beauty in all its forms and focus on personal/unique care.