Since 1967, we at Istrilene have been setting the tone in the world of cosmetics. What once started with a passion for high-quality skin care has today grown into a brand known for its innovative products.

But who are we really? And what makes us different from the rest?

Istrilene sold exclusively through home parties

Istrilene was founded by Maria Van den Broeck, a pioneer in the world of direct sales. She discovered the power of high-quality cosmetics during her career at Tupperware, and decided to follow her passion. This is how Istrilene was born, a brand that focuses on quality and personal service.

Cosmetics production in Heist-op-den-Berg

During the first year, the products were purchased from a company owned by Mr. Paul Janssen (Janssen Pharmaceutica, Beerse); due to the great success, the company's own production was soon started in Heist op den Berg.

Did you know : our products are still produced in Heist-op-den-Berg, Belgium to this day.

A delicate balance that few major brands dare to strike

Our products have been formulated since the beginning of Istrilene with the highest concentration of active ingredients and minimal use of preservatives. This creates a delicate balance that few major brands dare to achieve, due to the complexity of the formulations.

Directly from manufacturer to customer

We sell exclusively through our own webshop. This ensures that we are close to the end customer and that we are always available for questions and/or comments, something that traditional sales through shops often find difficult to guarantee.

Istrilene goes international

In 2020 we expanded internationally, with sales in Sweden, Denmark, Finland, France, Hong Kong, Singapore and Saudi Arabia, among others. This led to our new slogan:

“Let's Talk Beauty” , where we celebrate beauty in all its forms and focus on personal/unique care.